Welcome to the Launch of Dusty Rocker's latest campaign: One Boot, Three Styles.
That's right, now with every order you get THREE interchangeable inlay inserts for the price of one! So for those looking for variety, style, practicality and might we add, comfort, you are in the right spot!
To kick off the fun, we sat down with our founder, Leslie Thompson, the woman who turned interchangeable inlay into a reality! Take a peak at what she had to say:
Of all the things one could design, why boots?
Because I love boots, and they are a must in my personal closet. I am the type of girl who wears boots on every occasion, from the car pool line to a night on the town, I am in boots. However, at the time, I had far too many boots that didn't fit my specific needs. That's when I set out to build a pair that did!
What made you think of interchangeable inlay?
I am a very "matchy-matchy" kind of girl, and I always liked my boots to match my outfits. However, as a girl on a budget, I could not keep buying boots to go with everything in my closet! So that's when I decided to design a customizable boot, the type of boot that could go with anything. I landed on interchangeable inlay and never looked back!
Tell us, can you pick a favorite style and inlay choice? If so, which is it?
Describe your brand in three words.
Practical. Fun. Pretty.
Why "One Boot, Three Styles?"
I created this brand to have options and I wanted our customers to have those same options. Knowing that most customers start with one interchangeable inlay, the one that comes with the boot, I felt like some were not benefiting from the full experience of interchangeable inlay. I wanted our customers to have a solid foundation to explore the possibilities and hopefully, expand their wardrobe just like I did! Hence - "One Boot, Three Styles!"